MacGyvering: The Art of Being Resourceful in a Crisis

Greg Conderacci Related Seminars and Products

Greg Conderacci, Senior Fellow, Business Learning Institute, Inc., has, for more than three decades, been using the magic of communication to help people lead happier, more productive and rewarding lives. His private consulting firm, Good Ground Consulting LLC, is dedicated to helping organizations and teams discover and defend their "good ground" -- the fertile market niche where their productivity peaks. He teaches marketing at the Johns Hopkins University Business School and serves on its Business Advisory Board. In the 1970s, as a reporter for The Wall Street Journal, Mr. Conderacci covered business in Detroit and also wrote economics out of Washington, D.C.. In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state's largest soup kitchen. In the 1990s, Mr. Conderacci was director of marketing for Price Waterhouse's information technology consulting practice in the Philadelphia-Washington region, vice president of sales and marketing for Prudential's managed care operations in the Baltimore-Washington area, and chief marketing officer for Alex. Brown. Most recently, he was director of marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training. As a volunteer, he has helped a wide range of organizations with strategy and marketing, including the Johns Hopkins School of Business, the mayor of Baltimore, the Maryland State Commissioner of Financial Regulation, the United Way of Central Maryland, Catholic Charities of Baltimore, the Chizuk Amuno Congregation, the Maryland Food Committee, the U.S. Air Force Chaplain Service, the Greater Baltimore Committee, the Maryland Association of Community Services for Persons with Developmental Disabilities, the Maryland Pre-Paid College Trust, the Friends School of Baltimore, the Roman Catholic Cardinal of Baltimore, and the Police Athletic League. He is a magna cum laude graduate of Princeton University, where he was editor-in-chief of The Daily Princetonian ; he also holds a master's in public policy from Harvard University. A registered representative and registered principal, he has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania.