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Live Webcast

Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition


Total Credits: 2 including 2 Taxes - Technical

Average Rating:
   6
Categories:
ACPEN Industry Institute |  ACPEN Tax Institute |  Tax
Faculty:
David Randall Jenkins, Ph.D.
Course Levels:
Intermediate
Duration:
2 Hours
License:
Product Setting: Expires 40 day(s) after program date.

Dates


Description

The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan’s financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan’s Market Analytics section defends forecasted revenue assumptions. This webcast explains.

Syllabus

Lesson 1.

Introduction

Lesson 2.

Elements of a Business Plan’s Market Analytics Section

Lesson 3.

Market Stratification

Lesson 4

Developing the Marketing Plan

Lesson 5.

Relating the Market Analytics Information to other Business Plan Sections

Lesson 6

Conclusion

Basic Course Information

Learning Objectives

*Recognize how to correctly stratify a venture’s target markets  

*Recognize how to correctly define segmented market demographics  

*Recognize how to research and test segmented market demographics  

*Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics  

*Recognize how to correctly extend a business plan’s market analytics’ conclusions to other business plan sections


Major Subjects

*Market Targeting, Need, Growth, and Trends  

*Market Research Testing, Competitive Analysis, Barriers to Entry, and Regulation  

*Market Research Sources  

*Extending Market Analytics Information to other Business Plan Sections 


Course Materials

Faculty

David Randall Jenkins, Ph.D.'s Profile

David Randall Jenkins, Ph.D. Related Seminars and Products


David Randall Jenkins, Ph.D., received his doctorate in accounting and a master’s in accounting with an emphasis in tax from the University of Arizona. He has taught financial, managerial, and tax accounting courses at both the graduate and undergraduate levels. Dr. Jenkins is an AACSB academically qualified business school and tax professor owing to his peer reviewed journal article publications. His company, Algorithm LLC (algorithm-llc.com), is an IRS Approved Continuing Education Provider.  Dr. Jenkins may be contacted at tucjenkins@aol.com.


Additional Info

Basic Course Information

Prerequisites

This webcast is an intermediate continuing education webcast.  

It is assumed the webcast participant has achieved basic business plan writing skills and understanding


Advanced Preparation

Purchase and read journal article relating to course, and Review the Course Materials.


Designed For

*CPAs

*Attorneys

*Enrolled Agents

*Enrolled Retirement Plan Agents

*Self-directed Retirement Plan Fiduciaries, Custodians, and Administrators  

*Self-directed Retirement Plan Account Holders

*Tax Return Preparers

*Financial Planners

*Business Consultants   


Original Recording Date

10/27/2016


Yellow Book

No


Course Developer

David Randall Jenkins


Date Added to Catalog

10/13/2016


Additional Information

Complaint Resolution Policy

Please contact Anne Taylor for any complaints.  anne.taylor@acpen.com(972-377-8199).


Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Instructional Delivery Method

Group Internet Based


Reviews

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Overall:      4.2

Total Reviews: 6